In our efforts to raise funds towards the creation of our new World Gallery we've embraced new technology to make it even easier for our visitors to donate.
The Horniman has become one of the first museums in the UK to offer contactless donation at our new donation point which can be found near the entrance to our Natural History Gallery.
Along with a reinvigorated text donation scheme, the innovations form the first phase of the Horniman’s public fundraising campaign in support of the new World Gallery, opening in 2018. The World Gallery will be home to a major redisplay of the Horniman’s Designated anthropology collection and, alongside a studio space housing an exciting programme of events and displays will help us fulfil the original vision of museum founder Frederick Horniman - to 'bring the world to Forest Hill’. The redisplay has secured £3.3m funding from the Heritage Lottery Fund. The Horniman is raising an additional £1.3m through grant-making bodies and donations, to complete the project.
Victoria Pinnington, Director of Communications and Income Generations, says: ‘We’re not ditching the donation boxes – they’re still a valuable source of income. But we’re keen to make it as easy as possible to support the World Gallery, and to offer as much flexibility as we can for our visitors, both on- and offline. And of course, we need to maximise our income. We decided to offer an online mechanism that sits wholly within our website, as research has shown that keeping donors on your site makes them six times more likely to support your cause. We’re hoping that this, and our new contactless donation option, will really pay off.’
Visitors can donate £1 via the contactless reader in the Museum, text ‘HORN17 £5’ to 70070 to donate £5 or give online.
The Horniman will reveal the next phase of its public fundraising campaign in autumn this year.