Number 4 in a set of 25 cigarette cards entitled 'Picturesque People of the Empire' issued by Ogden's branch of the Imperial Tobacco Co. Ltd. There is a picture on one side with an inscription reading 'Austalian Stock Man', and a description on the other side. The text on the reverse reads: 'The early Australian “squatter” pushed out into the wilds with his herds and “squatted” where he liked. Today he is more often a tenant of the crown on a long lease, or a freeholder by right or grant of purchase. Some of the cattle runs are of vast extent, and on these the herds sometimes run almost wild, under the charge of expert stockmen. To muster a draft of beasts and escort them to a distant market, possibly thousands of miles away, calls for a great pluck and endurance, besides skilled horsemanship on the part of the cattlemen.'
