The letter contains advice from the America-based Juhl Advertising Agency on the layout, illustrations and the content of the booklet and information regarding the strategy required to distribute it in the American market. L.R. Juhl asks for estimates of the printing costs. Juhl also suggests that the booklet should remove factory scenes showing 'women at the work bench' in order to preserve the assumption that the instruments were made by artisans and craftsmen, stating that 'The "factory look" , in other words, is definitely undesirable.'
Copy of a letter from L.R. Juhl (Juhl Advertising Agency) to Geoffrey Hawkes regarding the printing of 'The Vintage Story of Wood'
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Juju house, Oyo
object | ARC/HMG/RS/STANFIELD/601/010
Archive
Letter from Frederick John Horniman to Mr Kemp regarding the sketch of the clock tower (likely the clock tower of the Horniman Museum), 1897
object | ARC/HMG/HOR/011/006/004
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Exhibition poster: Folk Art of Montenegro, 1983
object | ARC/HMG/PR/001/002/027
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Black and white medium format negative of open building with horses tethered and a hammock
object | ARC/GUP/006/229
Collection Information
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