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About the Display

Jide Odukoya’s photographic series shows Nigeria abuzz through the lens of traditional Nigerian weddings, presented as some of the world’s most opulent ceremonies.

Turn It Up: On Paradoxes deploys a critical lens to explore the paradox of parallel Nigerian worlds; contrasting cosmopolitan affluence and extravagance, with underlying economic poverty.

His work focuses on global consumerism and overindulgence, Nigeria’s contagious spirit of celebration, and moments of everyday intimacy.

From the Curator

Johanna Zetterstrom-Sharp, Deputy Keeper of Anthropology at the Horniman Museum and Gardens, says:

Turn It Up: On Paradoxes explores parallel Nigerian worlds, contrasting cosmopolitan affluence and extravagance with economic fragility, and highlighting global consumerism alongside moments of everyday intimacy.

Odukoya’s work shows us pristine white Bentleys in Lagos’ crowded bus parks, couples showered in naira bank notes, sequins, designer gowns, and mega churches, as well as quieter moments of modest reflection and words of love.

About the Photographer

Jide Odukoya is a Nigerian photographer whose first photographic pursuits were on the streets of Nigeria, including cities such as Lagos, Ogun, Ibadan, Ekiti, Benue, Oyo, Calabar, Enugu, Abuja and Port Harcourt.

He majors in both long and short-term documentary photography projects focused on lifestyle, socio-economic, health and gender equality issues in Nigeria and beyond.

The Horniman has previously commissioned Odukoya for a series of photographs and film footage documenting the busy street markets on Lagos Island, for the World Gallery which opened in June 2018.